Jazz 'Round The World
Jazz ‘Round The World show,Oct.1-15,
talks a universal language. Annual venues in U.S.A., Canada, Switzerland, Italy, Sweden, and Japan, have been mainstream.
Audience- younger, 25 and over, higher incomes, 50M+, and male. predominate. Digital Media with free
downloads, a definite plus.
The music is universal, i.e., major product companies. Cars, Clothing,
Alcoholic Beverages, all use jazz to market and sell.
Trend is for crossover, or blend of different jazz styles and variations.
Latin, R&B, pop, soft rock, and
popular music, all cross into jazz and vice versa.
The music is very adaptable.
Major annual festivals in New York City, Riverside, CA, Toronto and Montreal, Canada, Rome, Montrose,
Berlin, Tokyo are also popular.In the U.S. the JVC Jazz Festival in New York, the Newport Jazz Festival in R.I., and the Heritage Festival in New Orleans have been well attended.
National periodicals, public access TV,
and national and local radio have all endorsed the music. Attending and listener audience is made up primarily of younger,more sophisticated,better educated, business professionals.Select schools in U.S., i.e., Julliard, NYU, Manhattan School of Music, and CUNY in NYC, are preferred avenues for jazz studies.
Jazz associations including Jazz Foundation of America, Jazz Journalists Assn.,World Music Institute, have contributed.
Clubs that have carried well in NYC, have included JALC, Birdland, Village Vanguard.
Others include CityParks Foundation, Jazz Mobile,and the National Jazz Museum in Harlem.
Record companies have been reluctant to support in favor of alternate forms of music.
Legendary names from the 50’s,60’s and 70’s, still hold on, however.
Sonny Rollins, Herbie Mann, Jimmy Owens, to name a few..
For more try: www.jazzmuseuminharlem.org, or
www.worldmusicinstitute.org or
www.americancomposers.org or
www.jazzfoundation.org
Michael Zufolo, Editor, reporting
