58th Summer Fancy Food Show/ NASFT

The 58th annual NASFT in Washington D.C. was a hit!

Quick Stats:
2250 companies
15,000 visitors
32 categories,
The fastest growing segment of the U.S. food market: $75 BL industry sets new records.

Facts:
60% U.S. consumers shop specialty foods @ and average of $90 per week.
25-34 years is the central consumer age group..
Coffee, chocolate, and tea are top 3 most shopped items. Olive Oil and Cheese enjoyed a popular response.
The latter, in fact, accounts for nearly 50% of all “favorite food” purchases in U.S. Nearly 50% of all Cheese purchased by U.S. consumers is U.S. made.
Local Products for the home, restaurants, and institutions is a trend.

African Americans, Asian, Caribbean, Native American and Middle Eastern entrepreneurs have made many inroads into the industry in 2012.
Women-owned businesses in the food category up significantly in 2011. Women reign over men in food shopping ($94 vs.$86 per week). Minority segments are also increasing in this market.

Facebook and On-Line buying is becoming the preferred way to shop this segment.

Italy, by far, the largest presenter with 230 vendors/ booths, with a 14% gain in 2011 vs. 2010.
According to Luca Franchetti Pardo, Dept. Chief of Italy’s Mission in U.S., Italy’s market share in U.S. in 2011 for imported wines=$1.5 BL, a 9% increase over 2010, which = nearly 1/3 of all imports in this category.
Other leading Italian products include Olive Oil at 56% market share;
Pasta at 30.4%, and Cheese at 28.9%

20 regions of Italy represented here.

Verona, part of the Veneto region (includes Lake Garda, Padua, Treviso, Venice and Vicenza) stood out with native products: Polenta, Gnocchi and Risotto, along with top-selling wines including Volpolicella, Amarone, Soave, Merlot, Cabernet, Pinot and Chardonnay that were available for tasting.

For more info on Italy’s
products call Italian Trade Commission In New York try: 212-980-1500 or
www.italtrade.com

About The Author

Michael Zufolo, Producer/Co-Host of Let's Travel! Radio

Michael has been an active player in Media Relations and Marketing for the past 30 years with stints at The New York Times, Forbes, WOR Radio, TV Channel 11, Attenzione Magazine, et.al., and with participation in the Caribbean Tourism Org.,/ CTO, the Pacific Travel Assn./ PATA, the Foreign Press Assn./ FPA, and the International Society of Travel Writers/ ISTR. Libra/ America, his latest signature, provides travel opportunities to VIP travelers and groups world-wide. Let’s Travel! Radio is an extension of his experiences.

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