Bhutan really is Shangrila!

Instead of Gross National Product, the Bhutanese government is focusing on “the pursuit of Gross National Happiness.” There’s a concept we could all embrace. Of course, everyone is responsible for their own happiness; what the government aims to do is to adopt programs — from agriculture to foreign trade – which will be judged by the happiness they produce. There is a very complicated formula to measure success based on the four pillars of a happy society (the economy, culture, the environment and good goverance), nine domains and 72 indicators of happiness. Ever since the Bhutanese government allowed television into the kingdom a decade ago, the unique identity of the country has been inperil. According to Kinley Dorji, secretary of information and communication, “Gross national happiness is survival; how to counter a treat to survival”.

We’d love to hear from people who have been to Bhutan, who could share their adventures with our listeners.

Bhutan’s Official Tourism Site

About The Author

Michael Zufolo, Producer/Co-Host of Let's Travel! Radio

Michael has been an active player in Media Relations and Marketing for the past 30 years with stints at The New York Times, Forbes, WOR Radio, TV Channel 11, Attenzione Magazine, et.al., and with participation in the Caribbean Tourism Org.,/ CTO, the Pacific Travel Assn./ PATA, the Foreign Press Assn./ FPA, and the International Society of Travel Writers/ ISTR. Libra/ America, his latest signature, provides travel opportunities to VIP travelers and groups world-wide. Let’s Travel! Radio is an extension of his experiences.

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